EVENT INFO
Fiesta Del Sol Chicago is celebrating it’s 33rd year and it is one of the largest free admission Hispanic festivals in the country.  The four day festival which runs from   July 27th – July 30th  2006, is located between Throop Street and Morgan Street in Chicago.
 
Fiesta Del Sol is the only Hispanic event in this area of the U.S. It is also tobacco and alcohol free. The event features top Latin and regional talent, delectable food, children’s area, Art Pavilion, a Carnival and lot’s of fun for the whole family.
 
The event also attracts over 1.4 million attendees, thus the Fiesta del Sol exemplifies event marketing at its best.
 
THE CHICAGO MARKET
• Chicago’s Latino purchasing power exceeds $18 billion*
 
• 2000 combined purchasing power of $352.96 billion projected to grow to $520.5 billion by 2020
 
• Fiesta Del Sol’s geographical county, Cook County, is the third largest Latino population county in the U.S.*
 
• Chicago has become the third largest Mexican market in the country, and one of the world’s leading industrial and transportation centers.
 
• The mean of Illinois Hispanic Household Income is above the US Hispanic Average
 
• Illinois...........................$54,493      
 
• Total US Hispanics....$281,421,906
 
 Sources: 2000 *US Census Bureau
 
EVENT SPONSORSHIP
With a combination of an on-site presence and on screen advertising, all advertisers will see great benefits from participating in this great event.
 
All advertisers benefit from the screen’s high exposure, aimed at building image and brand awareness/loyalty in a positive non-pressure environment to an affluent, family orientated audience.
 
The screen is a non-traditional and innovative way to target an audience in a place and manner with which they could not be reached before.
  
PACKAGES

SCREEN SIZE:
•          18 FEET WIDE X 13 FEET HIGH
•          TOTAL OF 235 SQ FT
•          RAISED 4 METRES ABOVE GROUND
•          FULL COLOR/MOTION/SOUND
 
SCREEN LOCATION:
•          BETWEEN THROOP STREET AND MORGAN 
•          CHICAGO’S PILSEN NEIGHBOURHOOD
 
CONTENT:
•          FEEDS OF EVENTS AND ENTERTAINMENT
•          PROGRAMMING OF DAYS EVENTS
 
ADVERTISING PACKAGE:
•          FREQUENCY
   FOUR (4) 30-SECOND SPOTS/HOUR
 
 
Package A (On Screen)
•         Four 30 second spots/hour. Total of 160 30 second spots
Cost - $9,950.00 USD
 
Package B (Screen and Sample)
•         Four 30 second spots/hour. Total of 160 30 second spots
•         10x10 Canopy Booth or Sampling Area
Cost - $14,950.OO USD
 
Package C (Screen and Banners)
•         Four 30 second spots/hour. Total of 160 30 second spots
•         Two Fixed banners on each side of screen (12ft x 3ft)
Cost - $17,950.00 USD (including production)
 
Package D (Full Sponsorship)
•         Four 30 second spots/hour. Total of 160 30 second spots
•         Two Fixed banners on each side of screen (12ft x 3ft)
•         10x10 Canopy Booth or Sampling Area
Cost - $20,950.00 USD
 
 
BENEFITS
The screen is a non-traditional and innovative way to target an audience in a place and manner with which they could not be reached before.
 
Our screen is a powerful medium for companies looking to associate themselves with a huge event at a low cost while leaving a lasting impression.